The MallPlus provides merchants and retailers a fresh new way to market their online products, through a unique affiliate marketing channel. Traditional affiliate Blog marketing programs have to compete for attention in highly cluttered web pages filled with multiple affiliate programs and advertising. The MallPlus is aimed at customers who want to do online shopping, but unlike the numerous list based shopping sites, the MallPlus offers a 3D experience that is attractive and entertaining as well as providing a faster way for a customer to find the product they are looking for.
The Mallplus is currently working with ShareASale and their merchant program because ShareASale caters very well to independent brands and their existing online shopping systems. TheMallPlus business model aims to promote existing merchant brands within the Mallplus mall rather than use the Amazon Style business model that has centralised everything under its own brand which supresses retailers brand and customer relationships.
Engaging shopping experience to drive sales
The MallPlus wants to work with Merchants who have trusted brands, a good online product catalogue, and good fulfilment systems with customer support. The MallPlus is a shop that brings together a merchants current branding which includes interior design, colours, point of sale promotions and shelve presentations. It is not the aim of the Mallplus to faithfully recreate a 3D replica of a real world shop rather the aim is to present products quickly and clearly while using as much brand context as a way to enhance the customers shopping experience. The Mallplus would like to work with the Merchant to develop an engaging 3D shopping experience and drive customer purchases.
The 3D zShop is placed in a suitable location within the 3D zMall as well as on its own dedicated HTML page to maximise search engine exposure. The 3D zShop is also available for anyone who wants to embed it into their blog or website by simply cutting and pasting a code snippet and adding it into a website. The 3D zShop can also be made available to other marketing affiliates for inclusion on their own site as an application widget that can credit the affiliate with any sales leads. The set up cost of a 3D zShop depends on the amount of customisation and requires a quote but there are no additional charges for having a zShop presented in the MallPlus beyond the agreed Affiliate commission structures provided through ShareASale.
